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decentralized-ad-exchanges-are-what-advertisers-and-publishers-need-today-–-ccn.com

Decentralized Ad Exchanges Are What Advertisers and Publishers Need Today – CCN.com

Key Takeaways Blockchain can transform digital advertising by increasing transparency, reducing fraud, and eliminating excessive intermediary fees. On-chain solutions empower publishers, advertisers, and users alike, fostering a fairer and more efficient ad ecosystem. The digital advertising industry must embrace blockchain to rebuild trust, streamline processes, and unlock greater stakeholder value. In today’s digital advertising space
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russia-pitches-brics-payment-system-aiming-to-break-us-dominance-–-bnn-bloomberg

Russia Pitches BRICS Payment System Aiming to Break US Dominance – BNN Bloomberg

(Bloomberg) -- Russia is proposing changes to cross-border payments conducted among BRICS countries aimed at circumventing the global financial system, as the heavily penalized country seeks to sanctions-proof its own economy. The alternatives include developing a network of commercial banks that can conduct such transactions in local currencies as well as establishing direct links between
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ecb-calls-for-digital-revolution-in-capital-markets-–-coingeek

ECB calls for digital revolution in capital markets – CoinGeek

Homepage > News > Business > ECB calls for digital revolution in capital markets The European Central Bank (ECB) calls for a coordinated approach to digital assets and distributed ledger technology (DLT) as part of a broader effort to establish a “digital capital markets union” for Europe. In a landmark speech at the Bundesbank Symposium
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citi-debuts-token-services-for-cash-cross-border-payments-tool-|-pymnts.com

Citi Debuts Token Services for Cash Cross-Border Payments Tool | PYMNTS.com

By PYMNTS  |  October 10, 2024 Citi says its Token Services for Cash program has gone live after a pilot phase. The new commercial solution, announced Thursday (Oct. 10), processes multimillion-dollar transactions and offers clients “24/7, always-on” cross-border liquidity and payments between participating Citi branches.  The tool was created with a private and permissioned blockchain
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Citi Token Services Marks New Milestone in Delivering Next Gen Transaction Banking …

New York – Today, Citi announced that Citi Token Services for Cash has moved from a pilot program to a live commercial solution, facilitating multimillion dollar transactions for institutional clients. This marks a significant milestone in Citi’s journey to deliver real-time, always-on, next generation transaction banking services to some of its largest global clients. In
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