AURAS Technologies MENA FZCO, a Dubai-based firm that is specialized in Distributed Ledger Technology (DLT) services, has recently announced the launch of AURAS Pay, which is described as a non-custodial decentralized payments platform that allows various merchants to accept and manage digital asset transactions directly and in a “secure” manner — with “no intermediaries, no custody, and no transaction fees.”

Built under the Distributed Ledger Technology (DLT) Services License framework of the Dubai Multi Commodities Centre (DMCC), AURAS Pay reportedly offers businesses with a “transparent” and compliant way to integrate blockchain / DLT payments without having to involve third-party control.

Unlike some of the more traditional payment systems, AURAS Pay operates as a subscription-based SaaS platform, enabling merchants to connect their own digital wallets to their e-commerce systems and “process payments peer-to-merchant on-chain, ensuring transparency and independence.”

Mazen Alshareef, Founder and CEO of AURAS Technologies MENA FZCO, commented that AURAS Pay is built on “the principle of direct, independent transactions.” Their stated goal is to “make blockchain adoption simple, secure, and truly decentralized — empowering merchants without intermediaries or custodianship.”

The firm said that it emphasizes that AURAS Pay focuses primarily on the technological infrastructure layer of blockchain — and “not on financial or custodial activity.” All transactions occur directly between merchants and customers, maintaining the “integrity of decentralization and full user ownership.”

This latest launch reportedly aims to reinforce Dubai’s role as a global center for responsible blockchain advancements and development.

With AURAS Pay, businesses operating across the UAE and across the wider MENA region can “embrace a compliant and efficient path toward decentralized commerce, aligning with international standards of transparency and trust.”

As noted in the update, AURAS Technologies MENA FZCO serves as a UAE-based tech firm that is currently focused on a range of Distributed Ledger Technology solutions.

The firm explained that it aims to develop more secure, non-custodial infrastructure and software services that are designed to “support decentralized applications and blockchain adoption across the region.”